MVP insights

September 20, 2022
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4
min read
College Football is Back in Session
Notre Dame, Ohio State Draw 12.83M TV Viewers to Headline Week One
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August 26, 2022
|
6
min read
Examining the Grid
NASCAR, F1 Fans Demonstrate Contrasting TV Viewership Habits
Read Report
September 17, 2021
|
5
min read
Placing a Premium on Partnership
Insights & Comparative Analysis
Read Use case
April 8, 2022
|
5
min read
Transparency to Trust
MVP’s Methodology
Read Article
September 13, 2022
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6
min read
Pitch Stars Just Kicking It
MLS All-Star Game Boosts English-Language TV Audience by 3.31x YoY
September 8, 2022
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5
min read
Assessing the NASCAR Playoffs Field
Postseason Racers Collectively Generate $12M in Post Value During 2022 Regular Season
August 25, 2022
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6
min read
Racing As One
Formula 1 Teams Collectively Generate $259.9M in Post Value Through 13 Grands Prix
August 18, 2022
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5
min read
Las Vegas Holds Court for NBA Summer League
Two-Week Showcase Attracts 17.9 Million Viewers on ESPN Networks, NBATV
August 17, 2022
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4
min read
Clarifying the NBA Playoffs Value Picture
Five Highest-Earning Sponsors Surpass $200M in Total Brand Value During 2022 Postseason
August 16, 2022
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6
min read
NBA Postseason Broadcasts Boost Brands
Playoff Telecasts Create $207.1M in Value for Official NBA Partners
August 15, 2022
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6
min read
NBA Partners Prosper on Social During 2022 Playoffs
Postseason Social Content Generates $54.9M in Brand Value for Presenting Partners
August 10, 2022
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6
min read
A SoCal Midsummer Classic
MLB All-Star Game in Los Angeles Attracts Nearly 8 Million TV Viewers
August 4, 2022
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5
min read
Stanley Cup Final Broadcasts Were Power Plays for NHL Sponsors
Adidas, Discover Among Top Brand Value Earners
August 3, 2022
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6
min read
WNBA’s Best Flash Brilliance in Chi-Town
AT&T Parlays All-Star Game Partnership Into $584,333 Worth of Brand Value
July 21, 2022
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6
min read
Serving On Clay, On Grass, and Online
Djokovic, Nadal, Swiatek Among Top Social Value Earners During Roland Garros, Wimbledon
July 14, 2022
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6
min read
College Athletics’ Finest Diamonds
MCWS, WCWS Each Exceed 2M Viewers During Finals Series
April 8, 2022
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5
min read
Transparency to Trust
MVP’s Methodology
August 5, 2021
|
4
min read
MVP Frames Per Second
The Value Of 30 Frames Per Second
May 19, 2021
|
3
min read
MVP Logo Detection
How It Works And Why It Matters
April 5, 2021
|
3
min read
MVP Launches Innovative New Platform
To Modernize Omnichannel Measurement And Valuation
January 26, 2021
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2
min read
MVP Reimagines Broadcast Measurement With Integration Of TiVo Data
MVP And Tivo Partnership Announcement
June 22, 2020
|
3
min read
Welcome to the New MVP
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Asset Assessment, Comparative Analysis & Data Processing
Making Measurement the Main Event
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5,000+ Global Micro Influencers
Insights & Asset Assessment
Placing a Premium on Partnership
NBA, NFL, NHL, MLB & NASCAR
Insights & Comparative Analysis

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