MVP insights

July 5, 2022
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5
min read
Watching Them Work
WNBA Teams Generate $5.74M Worth of Social Post Value in Season’s First Half
Read Article
March 31, 2022
|
3
min read
Beijing 2022 Attracts Niche Audiences
Shaun White, Super Bowl Effect Spike Interest
Read Report
September 17, 2021
|
5
min read
Placing a Premium on Partnership
Insights & Comparative Analysis
Read Use case
April 8, 2022
|
5
min read
Transparency to Trust
MVP’s Methodology
Read Article

Featured Articles

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June 29, 2022
|
5
min read
Legendary Franchises Elevate Finals Viewership
2022 NBA Finals Draw 66.2M Total Household Viewers
Broadcast
NBA
June 23, 2022
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5
min read
A Dynasty Continues
Warriors, Celtics Collectively Generate $39.2M in Post Value During NBA Finals
NBA
Social Media
June 15, 2022
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6
min read
Swinging for the Fences on Social
MLB Teams Generate $98.7M in Post Value Through First Two Months of 2022 Season
MLB
Social Media
June 9, 2022
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6
min read
Racing From the Brickyard to the Queen City
2022 Indianapolis 500, Coca-Cola 600 Combine for 11.7 Million Viewers
Broadcast
NASCAR
Social Media
Sponsorship Valuation
June 6, 2022
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6
min read
Net Front Presence on Social
Playoff Teams Generate Earn 34.1M Engagements Through Two Rounds
NHL
Social Media
June 1, 2022
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5
min read
And Then There Were Two
Celtics, Warriors Continue Social Dominance en Route to NBA Finals
NBA
Social Media
May 25, 2022
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6
min read
NBA Partners Enjoy Postseason Amplification
Presenting Sponsors Earn $102.9M in Broadcast Brand Value During First Round
Broadcast
NBA
Social Media
May 19, 2022
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6
min read
Not Your Normal Day at the Track
Millions Follow the 2022 Kentucky Derby on Television, Social
Broadcast
Social Media
May 18, 2022
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5
min read
Championship Contenders Emerge
Conference Semifinalists Create 1.69B Social Impressions During NBA Playoffs’ Second Round
NBA
Social Media
May 13, 2022
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6
min read
Building for the Future
2022 NFL Draft Draws 31.9 Million Television Viewers
Broadcast
NFL
Social Media
May 12, 2022
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5
min read
The Boys of Summer Are Back
MLB Averages 1.14M Viewers for Nationally-Televised Games During Opening Month
MLB
Broadcast
May 4, 2022
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6
min read
Ratcheting Up the Intensity
NBA Teams Bolster Average Social Post Value by 39.3% During Postseason’s Opening Round
NBA
Social Media

Our Reports

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June 1, 2022
June 15, 2020
|
3
min read
The Match Provides Charitable Distraction
Crossover Appeal Delivers Millions in Value
March 31, 2022
March 31, 2022
|
3
min read
Beijing 2022 Attracts Niche Audiences
Shaun White, Super Bowl Effect Spike Interest
March 22, 2022
March 22, 2022
|
3
min read
Super Bowl Moments Amplify League Partners
Broadcast, Social Coverage Provide Unparalleled Exposure
November 11, 2021
October 4, 2021
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2
min read
Olympic Success Grows Athletes’ Brands
Winning Medals Boosts Social Media Profiles, Value
April 27, 2021
April 27, 2021
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8
min read
March Madness Upset Report
Viewership Analysis Of The Round Of 64
March 9, 2021
March 11, 2021
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3
min read
Knitting Together Brand Success
One Day In The Exposure Of NBA Patch Success
March 2, 2021
March 2, 2021
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2
min read
Minute-To-Minute Super Bowl LV Trends
The Value Of Data Accuracy For The Big Game
January 27, 2021
January 28, 2021
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2
min read
A Look At Those Who Pivoted And Scored In 2020
Brand, Team Success With Engagement In A Year Like No Other
December 16, 2020
December 16, 2020
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4
min read
Covering The Stands Didn’t Cost Value
How Tarps Have Helped Find New Wins For NFL Brands
November 30, 2020
November 30, 2020
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5
min read
COVID-19 Impact Analysis
In order to assess the impact that COVID-19 has had on the U.S. sports industry, MVP valuated social performance by league.
November 18, 2020
November 18, 2020
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3
min read
Crossing Over
Lessons Learned From ESL On Brand Engagement And ROI
October 23, 2020
October 23, 2020
|
min read
League of Legends
Analysis Of The 2019 World Championship
September 1, 2020
September 2, 2020
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3
min read
NFL Season Sponsorship Preview
As We Head Towards Kickoff, Things To Watch For This NFL season...
August 21, 2020
August 25, 2020
|
1
min read
NBA Bubble Valuation Methodology

Product Features

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April 8, 2022
|
5
min read
Transparency to Trust
MVP’s Methodology
August 5, 2021
|
4
min read
MVP Frames Per Second
The Value Of 30 Frames Per Second
May 19, 2021
|
3
min read
MVP Logo Detection
How It Works And Why It Matters
April 5, 2021
|
3
min read
MVP Launches Innovative New Platform
To Modernize Omnichannel Measurement And Valuation
January 26, 2021
|
2
min read
MVP Reimagines Broadcast Measurement With Integration Of TiVo Data
MVP And Tivo Partnership Announcement
June 22, 2020
|
3
min read
Welcome to the New MVP

Use Cases

Leveling Up with Twitch & Co.
League of Legends Championship Series
Asset Assessment, Comparative Analysis & Data Processing
Making Measurement the Main Event
Coachella Music & Arts Festival
Experiential
Micro Influence Macro Effect
5,000+ Global Micro Influencers
Insights & Asset Assessment
Placing a Premium on Partnership
NBA, NFL, NHL, MLB & NASCAR
Insights & Comparative Analysis

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