MVP insights

March 23, 2023
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6
min read
Sweetening the Social Pot
Men’s, Women’s NCAA Tournament Teams Generate $7.07M in Post Value on Opening Weekend
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October 18, 2022
|
6
min read
Reviewing the NBA's Regional Relevance
Explore Broadcast and Social Media Partnership Metrics From the 2021-2022 Regular Season
Read Report
September 17, 2021
|
5
min read
Placing a Premium on Partnership
Insights & Comparative Analysis
Read Use case
April 8, 2022
|
5
min read
Transparency to Trust
MVP’s Methodology
Read Article
March 16, 2023
|
5
min read
Make Way for Madness
Major Men’s Basketball Conference Tournament Semifinalists Generate $3M in Post Value
March 13, 2023
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6
min read
Aligning the Stars
February’s Trio of All-Star Games Draw 16.1 Million Viewers
March 9, 2023
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5
min read
Campus Tours for College Sports
College GameDay Averages 1.31 Million Viewers For Opening 2023 Basketball Broadcasts
March 3, 2023
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5
min read
Green Flag Waves on NASCAR Season
2023 Daytona 500 Attracts TV Audience of 8.77 Million
February 28, 2023
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5
min read
Melbourne Court Proceedings Open Grand Slam Season
Australian Open Singles Finals Attract 4.82 Million U.S. Viewers
February 23, 2023
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5
min read
Growing the Beautiful Game
MLS Franchises Increased Social Engagements by 18% in 2022
February 17, 2023
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5
min read
Assessing the Field Ahead of Daytona
MVP Examines Social Media Prominence for NASCAR Teams, Drivers
February 8, 2023
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6
min read
Super Bowl Contenders by the Numbers
Chiefs, Eagles Have Attracted 487.4M Total Viewers Since Week 1 of the 2022 Season
February 3, 2023
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5
min read
Chiefs, Eagles Punch Super Bowl LVII Tickets
AFC, NFC Finalists Create 371.9M Impressions During Conference Championship Week
January 27, 2023
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5
min read
NFL’s Divisional Playoffs Slate Boosts Social Bustle
Participants Collectively Earn 27.6 Million Engagements
January 25, 2023
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6
min read
Dawgs, Frogs Summit College Football Mountain
College Football Playoff Games Collectively Draw 46.8M Viewers
January 19, 2023
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6
min read
NFL Postseason Spurs Social Activity
Super Wild Card Participants Generate Nearly $11M in Post Value
April 8, 2022
|
5
min read
Transparency to Trust
MVP’s Methodology
August 5, 2021
|
4
min read
MVP Frames Per Second
The Value Of 30 Frames Per Second
May 19, 2021
|
3
min read
MVP Logo Detection
How It Works And Why It Matters
April 5, 2021
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3
min read
MVP Launches Innovative New Platform
To Modernize Omnichannel Measurement And Valuation
January 26, 2021
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2
min read
MVP Reimagines Broadcast Measurement With Integration Of TiVo Data
MVP And Tivo Partnership Announcement
June 22, 2020
|
3
min read
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Insights & Comparative Analysis

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