Insights

The Value Of 30 Frames Per Second

Veteran Star Power Drives Results

Engagement Rises As The NBA Playoffs Unfold

The Proof Is In The Numbers

How It Works And Why It Matters

NFL Draft And Social Brand Performance

New Winner Provides Value To Brands

The NBA Continues To Provide Brand Value

Viewership Analysis Of The Round Of 64

MLB Social Value Heats Up During Cactus And Grapefruit League Play

To Modernize Omnichannel Measurement And Valuation

Looking At The Social Winners Of 2020 And What’s Next For 2021

The League Uses Its Collective Heads, Literally To Bring Brands ROI

One Day In The Exposure Of NBA Patch Success

The Value Of Data Accuracy For The Big Game

What’s Next In The Multiple Stream Offering From Leagues

Broadcast And Social Analysis Of The 2020 Season

Bubba Wallace Looks To Set The Pace For NASCAR

Brand, Team Success With Engagement In A Year Like No Other

MVP And Tivo Partnership Announcement

The Streaming Numbers Don’t Lie

How Tarps Have Helped Find New Wins For NFL Brands

In order to assess the impact that COVID-19 has had on the U.S. sports industry, MVP valuated social performance by league.

A Look At How Brands Found Their Narrative On An Unusual Night

Lessons Learned From ESL On Brand Engagement And ROI

An Overnight Success 24 Years In The Making, That’s The WNBA Of Today

A Look At How Some Brands Have Found White Space To Innovate, Even In The Most Challenging of Times

Analysis Of The 2019 World Championship

A Look At How The Massive Brand Is Adapting In Challenging Times

Consumers Changing Needs Create New Engagement Opportunities

It’s Quiet Uptown…Or Downtown…Or Almost Anywhere There Is A Large Venue

Isolated Engagement Of The Past Becomes The Consistent Drumbeat Of Today

As We Head Towards Kickoff, Things To Watch For This NFL season...

Is It Time To Sell The Most Valued Real Estate In North American Sport? We Broke It Down

Those Leaders Remain An Underused, But Growing Asset To Consider In Campaigns

By listening to partners, adapting to societal changes, and working collectively, the circuit has grown relevancy and engagement while others were in idle

While esports engagement did not grow as massively as some anticipated during the pandemic so far, the NBA's "fourth league" continued to innovate

As the series moves to Netflix, we try to reimagine the value it would have today with the tools we now have