MVP insights

September 20, 2022
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4
min read
College Football is Back in Session
Notre Dame, Ohio State Draw 12.83M TV Viewers to Headline Week One
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August 26, 2022
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6
min read
Examining the Grid
NASCAR, F1 Fans Demonstrate Contrasting TV Viewership Habits
Read Report
September 17, 2021
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5
min read
Placing a Premium on Partnership
Insights & Comparative Analysis
Read Use case
April 8, 2022
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5
min read
Transparency to Trust
MVP’s Methodology
Read Article

Featured Articles

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September 13, 2022
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6
min read
Pitch Stars Just Kicking It
MLS All-Star Game Boosts English-Language TV Audience by 3.31x YoY
Broadcast
MLS
Social Media
September 8, 2022
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5
min read
Assessing the NASCAR Playoffs Field
Postseason Racers Collectively Generate $12M in Post Value During 2022 Regular Season
NASCAR
Social Media
Sponsorship Valuation
August 25, 2022
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6
min read
Racing As One
Formula 1 Teams Collectively Generate $259.9M in Post Value Through 13 Grands Prix
F1
Social Media
Sponsorship Valuation
August 18, 2022
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5
min read
Las Vegas Holds Court for NBA Summer League
Two-Week Showcase Attracts 17.9 Million Viewers on ESPN Networks, NBATV
Broadcast
Social Media
Sponsorship Valuation
August 17, 2022
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4
min read
Clarifying the NBA Playoffs Value Picture
Five Highest-Earning Sponsors Surpass $200M in Total Brand Value During 2022 Postseason
Broadcast
Social Media
Sponsorship Valuation
August 16, 2022
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6
min read
NBA Postseason Broadcasts Boost Brands
Playoff Telecasts Create $207.1M in Value for Official NBA Partners
Broadcast
NBA
Sponsorship Valuation
August 15, 2022
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6
min read
NBA Partners Prosper on Social During 2022 Playoffs
Postseason Social Content Generates $54.9M in Brand Value for Presenting Partners
NBA
Social Media
Sponsorship Valuation
August 10, 2022
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6
min read
A SoCal Midsummer Classic
MLB All-Star Game in Los Angeles Attracts Nearly 8 Million TV Viewers
Broadcast
MLB
Social Media
August 4, 2022
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5
min read
Stanley Cup Final Broadcasts Were Power Plays for NHL Sponsors
Adidas, Discover Among Top Brand Value Earners
Broadcast
NHL
Sponsorship Valuation
August 3, 2022
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6
min read
WNBA’s Best Flash Brilliance in Chi-Town
AT&T Parlays All-Star Game Partnership Into $584,333 Worth of Brand Value
Broadcast
Social Media
Sponsorship Valuation
July 21, 2022
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6
min read
Serving On Clay, On Grass, and Online
Djokovic, Nadal, Swiatek Among Top Social Value Earners During Roland Garros, Wimbledon
Social Media
Tennis
July 14, 2022
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6
min read
College Athletics’ Finest Diamonds
MCWS, WCWS Each Exceed 2M Viewers During Finals Series
Broadcast
NCAA

Our Reports

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August 26, 2022
August 26, 2022
|
6
min read
Examining the Grid
NASCAR, F1 Fans Demonstrate Contrasting TV Viewership Habits
July 6, 2022
July 6, 2022
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3
min read
NFL Partners Experience Year-Round Exposure
Football Fans Devour Content from Preseason Through the Draft
June 1, 2022
June 15, 2020
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3
min read
The Match Provides Charitable Distraction
Crossover Appeal Delivers Millions in Value
March 31, 2022
March 31, 2022
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3
min read
Beijing 2022 Attracts Niche Audiences
Shaun White, Super Bowl Effect Spike Interest
March 22, 2022
March 22, 2022
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3
min read
Super Bowl Moments Amplify League Partners
Broadcast, Social Coverage Provide Unparalleled Exposure
November 11, 2021
October 4, 2021
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2
min read
Olympic Success Grows Athletes’ Brands
Winning Medals Boosts Social Media Profiles, Value
April 27, 2021
April 27, 2021
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8
min read
March Madness Upset Report
Viewership Analysis Of The Round Of 64
March 9, 2021
March 11, 2021
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3
min read
Knitting Together Brand Success
One Day In The Exposure Of NBA Patch Success
March 2, 2021
March 2, 2021
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2
min read
Minute-To-Minute Super Bowl LV Trends
The Value Of Data Accuracy For The Big Game
January 27, 2021
January 28, 2021
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2
min read
A Look At Those Who Pivoted And Scored In 2020
Brand, Team Success With Engagement In A Year Like No Other
December 16, 2020
December 16, 2020
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4
min read
Covering The Stands Didn’t Cost Value
How Tarps Have Helped Find New Wins For NFL Brands
November 30, 2020
November 30, 2020
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5
min read
COVID-19 Impact Analysis
In order to assess the impact that COVID-19 has had on the U.S. sports industry, MVP valuated social performance by league.
November 18, 2020
November 18, 2020
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3
min read
Crossing Over
Lessons Learned From ESL On Brand Engagement And ROI
October 23, 2020
October 23, 2020
|
min read
League of Legends
Analysis Of The 2019 World Championship
September 1, 2020
September 2, 2020
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3
min read
NFL Season Sponsorship Preview
As We Head Towards Kickoff, Things To Watch For This NFL season...
August 21, 2020
August 25, 2020
|
1
min read
NBA Bubble Valuation Methodology

Product Features

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April 8, 2022
|
5
min read
Transparency to Trust
MVP’s Methodology
August 5, 2021
|
4
min read
MVP Frames Per Second
The Value Of 30 Frames Per Second
May 19, 2021
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3
min read
MVP Logo Detection
How It Works And Why It Matters
April 5, 2021
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3
min read
MVP Launches Innovative New Platform
To Modernize Omnichannel Measurement And Valuation
January 26, 2021
|
2
min read
MVP Reimagines Broadcast Measurement With Integration Of TiVo Data
MVP And Tivo Partnership Announcement
June 22, 2020
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3
min read
Welcome to the New MVP

Use Cases

Leveling Up with Twitch & Co.
League of Legends Championship Series
Asset Assessment, Comparative Analysis & Data Processing
Making Measurement the Main Event
Coachella Music & Arts Festival
Experiential
Micro Influence Macro Effect
5,000+ Global Micro Influencers
Insights & Asset Assessment
Placing a Premium on Partnership
NBA, NFL, NHL, MLB & NASCAR
Insights & Comparative Analysis

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