Insights

Investments Made Paying Off

Engagement Rises As The NBA Playoffs Unfold

WNBA Continues Its Brand Success

The Proof Is In The Numbers

MVP Logo Detection

How It Works And Why It Matters

Diving Deep: How Teams And Brands Showed Up To This Year's Draft

NFL Draft And Social Brand Performance

While Parts Of The Masters Missed The Cut, The Traditions Continue

New Winner Provides Value To Brands

Who Won An All-Star Game Like No Other?

The NBA Continues To Provide Brand Value

March Madness Upset Report

Viewership Analysis Of The Round Of 64

No Spring Break

MLB Social Value Heats Up During Cactus And Grapefruit League Play

MVP Launches Innovative New Platform

To Modernize Omnichannel Measurement And Valuation

MLB Opening Day Redux

Looking At The Social Winners Of 2020 And What’s Next For 2021

NHL Invests In Prime Real Estate

The League Uses Its Collective Heads, Literally To Bring Brands ROI

Knitting Together Brand Success

One Day In The Exposure Of NBA Patch Success

Minute-To-Minute Super Bowl LV Trends

The Value Of Data Accuracy For The Big Game

Looking Back To The NFL And Nickelodeon

What’s Next In The Multiple Stream Offering From Leagues

February 17, 2021

NFL Tarp Overview

Broadcast And Social Analysis Of The 2020 Season

Winning On And Off The Track

Bubba Wallace Looks To Set The Pace For NASCAR

February 9, 2021

A Look At Those Who Pivoted And Scored In 2020

Brand, Team Success With Engagement In A Year Like No Other

January 27, 2021

MVP Reimagines Broadcast Measurement With Integration Of TiVo Data

MVP And Tivo Partnership Announcement

January 26, 2021

Twitching For Expanded Brand Engagement?

The Streaming Numbers Don’t Lie

January 5, 2021

Covering The Stands Didn’t Cost Value

How Tarps Have Helped Find New Wins For NFL Brands

December 16, 2020

COVID-19 Impact Analysis

In order to assess the impact that COVID-19 has had on the U.S. sports industry, MVP valuated social performance by league.

November 30, 2020

NBA Draft Night: Partners Score In Creative Ways

A Look At How Brands Found Their Narrative On An Unusual Night

November 25, 2020

Lessons Learned From ESL On Brand Engagement And ROI

November 18, 2020

In A Crowded Market, The WNBA Scored On All Sides

An Overnight Success 24 Years In The Making, That’s The WNBA Of Today

November 6, 2020

Scoring On The College Level

A Look At How Some Brands Have Found White Space To Innovate, Even In The Most Challenging of Times

October 27, 2020

League of Legends

Analysis Of The 2019 World Championship

October 23, 2020

AB InBev Plays The Sponsorship Field

A Look At How The Massive Brand Is Adapting In Challenging Times

October 13, 2020

New Challenges, New Brands

Consumers Changing Needs Create New Engagement Opportunities

September 29, 2020

Big Buildings, Big Questions

It’s Quiet Uptown…Or Downtown…Or Almost Anywhere There Is A Large Venue

September 21, 2020

Cause Marketing, Social Responsibility And Sports

Isolated Engagement Of The Past Becomes The Consistent Drumbeat Of Today

September 14, 2020

NFL Season Sponsorship Preview

As We Head Towards Kickoff, Things To Watch For This NFL season...

September 1, 2020

Patching It Together

Is It Time To Sell The Most Valued Real Estate In North American Sport? We Broke It Down

August 31, 2020

NBA Bubble Valuation Methodology

August 21, 2020

Looking To The Sidelines, The Brand Power of Coaches Has Never Been Stronger

Those Leaders Remain An Underused, But Growing Asset To Consider In Campaigns

August 18, 2020

During a Pandemic, NASCAR and Its Partners Keep Speeding Ahead

By listening to partners, adapting to societal changes, and working collectively, the circuit has grown relevancy and engagement while others were in idle

With The NBA Away, NBA 2K Continued To Play

While esports engagement did not grow as massively as some anticipated during the pandemic so far, the NBA's "fourth league" continued to innovate

The Last Dance, New Light

As the series moves to Netflix, we try to reimagine the value it would have today with the tools we now have

Welcome to the New MVP