MVP insights

June 6, 2023
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6
min read
NFL Partners Must Play Their Cards Right on Draft Night
MVP Tracks Social, Broadcast Performances During Three-Day KC Showcase
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October 18, 2022
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6
min read
Reviewing the NBA's Regional Relevance
Explore Broadcast and Social Media Partnership Metrics From the 2021-2022 Regular Season
Read Report
September 17, 2021
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5
min read
Placing a Premium on Partnership
Insights & Comparative Analysis
Read Use case
April 8, 2022
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5
min read
Transparency to Trust
MVP’s Methodology
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Featured Articles

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May 18, 2023
|
5
min read
Breaking Down the NBA Broadcast Competition
Turner’s Studio Shows, Game Broadcasts Edge ESPN’s First-Round Viewership
Broadcast
NBA
April 25, 2023
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6
min read
Formula 1 Steers Value Generation
Teams, Drivers Collectively Amass $15.9M in Brand Value Through Three Races
F1
Sponsorship Valuation
Social Media
April 14, 2023
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6
min read
March Madness Demonstrates Narrowing Gender Gap
Women’s NCAA Championship Viewership Increases By 95.2% YoY
Broadcast
NCAA
Social Media
March 31, 2023
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5
min read
NCAA Readies for Texas Two-Step
Sweet 16 Teams Generate $3.84M in Post Value During Tournaments’ Second Week
NCAA
Social Media
March 30, 2023
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5
min read
Play Ball!
MLB Teams Collectively Generated $23.6M in Post Value During Spring Training
MLB
Social Media
March 23, 2023
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6
min read
Sweetening the Social Pot
Men’s, Women’s NCAA Tournament Teams Generate $7.07M in Post Value on Opening Weekend
NCAA
Social Media
March 16, 2023
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5
min read
Make Way for Madness
Major Men’s Basketball Conference Tournament Semifinalists Generate $3M in Post Value
NCAA
Social Media
March 13, 2023
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6
min read
Aligning the Stars
February’s Trio of All-Star Games Draw 16.1 Million Viewers
Broadcast
NBA
NFL
March 9, 2023
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5
min read
Campus Tours for College Sports
College GameDay Averages 1.31 Million Viewers For Opening 2023 Basketball Broadcasts
Broadcast
NCAA
Social Media
March 3, 2023
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5
min read
Green Flag Waves on NASCAR Season
2023 Daytona 500 Attracts TV Audience of 8.77 Million
Broadcast
NASCAR
Social Media
February 28, 2023
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5
min read
Melbourne Court Proceedings Open Grand Slam Season
Australian Open Singles Finals Attract 4.82 Million U.S. Viewers
Broadcast
Social Media
Tennis
February 23, 2023
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5
min read
Growing the Beautiful Game
MLS Franchises Increased Social Engagements by 18% in 2022
MLS
Social Media

Our Reports

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October 18, 2022
October 18, 2022
|
6
min read
Reviewing the NBA's Regional Relevance
Explore Broadcast and Social Media Partnership Metrics From the 2021-2022 Regular Season
August 26, 2022
August 26, 2022
|
6
min read
Examining the Grid
NASCAR, F1 Fans Demonstrate Contrasting TV Viewership Habits
July 6, 2022
July 6, 2022
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3
min read
NFL Partners Experience Year-Round Exposure
Football Fans Devour Content from Preseason Through the Draft
June 1, 2022
June 15, 2020
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3
min read
The Match Provides Charitable Distraction
Crossover Appeal Delivers Millions in Value
March 31, 2022
March 31, 2022
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3
min read
Beijing 2022 Attracts Niche Audiences
Shaun White, Super Bowl Effect Spike Interest
March 22, 2022
March 22, 2022
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3
min read
Super Bowl Moments Amplify League Partners
Broadcast, Social Coverage Provide Unparalleled Exposure
November 11, 2021
October 4, 2021
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2
min read
Olympic Success Grows Athletes’ Brands
Winning Medals Boosts Social Media Profiles, Value
April 27, 2021
April 27, 2021
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8
min read
March Madness Upset Report
Viewership Analysis Of The Round Of 64
March 9, 2021
March 11, 2021
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3
min read
Knitting Together Brand Success
One Day In The Exposure Of NBA Patch Success
March 2, 2021
March 2, 2021
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2
min read
Minute-To-Minute Super Bowl LV Trends
The Value Of Data Accuracy For The Big Game
January 27, 2021
January 28, 2021
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2
min read
A Look At Those Who Pivoted And Scored In 2020
Brand, Team Success With Engagement In A Year Like No Other
December 16, 2020
December 16, 2020
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4
min read
Covering The Stands Didn’t Cost Value
How Tarps Have Helped Find New Wins For NFL Brands
November 30, 2020
November 30, 2020
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5
min read
COVID-19 Impact Analysis
In order to assess the impact that COVID-19 has had on the U.S. sports industry, MVP valuated social performance by league.
November 18, 2020
November 18, 2020
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3
min read
Crossing Over
Lessons Learned From ESL On Brand Engagement And ROI
October 23, 2020
October 23, 2020
|
min read
League of Legends
Analysis Of The 2019 World Championship
September 1, 2020
September 2, 2020
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3
min read
NFL Season Sponsorship Preview
As We Head Towards Kickoff, Things To Watch For This NFL season...
August 21, 2020
August 25, 2020
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1
min read
NBA Bubble Valuation Methodology

Product Features

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April 8, 2022
|
5
min read
Transparency to Trust
MVP’s Methodology
August 5, 2021
|
4
min read
MVP Frames Per Second
The Value Of 30 Frames Per Second
May 19, 2021
|
3
min read
MVP Logo Detection
How It Works And Why It Matters
April 5, 2021
|
3
min read
MVP Launches Innovative New Platform
To Modernize Omnichannel Measurement And Valuation
January 26, 2021
|
2
min read
MVP Reimagines Broadcast Measurement With Integration Of TiVo Data
MVP And Tivo Partnership Announcement
June 22, 2020
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3
min read
Welcome to the New MVP

Use Cases

Leveling Up with Twitch & Co.
League of Legends Championship Series
Asset Assessment, Comparative Analysis & Data Processing
Making Measurement the Main Event
Coachella Music & Arts Festival
Experiential
Micro Influence Macro Effect
5,000+ Global Micro Influencers
Insights & Asset Assessment
Placing a Premium on Partnership
NBA, NFL, NHL, MLB & NASCAR
Insights & Comparative Analysis

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