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Insights
Looking Back To The NFL And Nickelodeon
What’s Next In The Multiple Stream Offering From Leagues
February 17, 2021
February 17, 2021
Winning On And Off The Track
Bubba Wallace Looks To Set The Pace For NASCAR
February 9, 2021
February 11, 2021
A Look At Those Who Pivoted And Scored In 2020
Brand, Team Success With Engagement In A Year Like No Other
January 27, 2021
January 28, 2021
MVP Reimagines Broadcast Measurement With Integration Of TiVo Data
MVP And Tivo Partnership Announcement
January 26, 2021
January 26, 2021
Twitching For Expanded Brand Engagement?
The Streaming Numbers Don’t Lie
January 5, 2021
January 5, 2021
Covering The Stands Didn’t Cost Value
How Tarps Have Helped Find New Wins For NFL Brands
December 16, 2020
December 16, 2020
COVID-19 Impact Analysis
In order to assess the impact that COVID-19 has had on the U.S. sports industry, MVP valuated social performance by league.
November 30, 2020
November 30, 2020
NBA Draft Night: Partners Score In Creative Ways
A Look At How Brands Found Their Narrative On An Unusual Night
November 25, 2020
November 25, 2020
Crossing Over
Lessons Learned From ESL On Brand Engagement And ROI
November 18, 2020
November 18, 2020
In A Crowded Market, The WNBA Scored On All Sides
An Overnight Success 24 Years In The Making, That’s The WNBA Of Today
November 6, 2020
November 6, 2020
Scoring On The College Level
A Look At How Some Brands Have Found White Space To Innovate, Even In The Most Challenging of Times
October 27, 2020
October 27, 2020
League of Legends
Analysis Of The 2019 World Championship
October 23, 2020
October 23, 2020
AB InBev Plays The Sponsorship Field
A Look At How The Massive Brand Is Adapting In Challenging Times
October 13, 2020
October 18, 2020
New Challenges, New Brands
Consumers Changing Needs Create New Engagement Opportunities
September 29, 2020
September 29, 2020
Big Buildings, Big Questions
It’s Quiet Uptown…Or Downtown…Or Almost Anywhere There Is A Large Venue
September 21, 2020
September 21, 2020
Cause Marketing, Social Responsibility And Sports
Isolated Engagement Of The Past Becomes The Consistent Drumbeat Of Today
September 14, 2020
September 14, 2020
NFL Season Sponsorship Preview
As We Head Towards Kickoff, Things To Watch For This NFL season...
September 1, 2020
September 2, 2020
Patching It Together
Is It Time To Sell The Most Valued Real Estate In North American Sport? We Broke It Down
August 31, 2020
August 31, 2020
NBA Bubble Valuation Methodology
August 21, 2020
August 25, 2020
Looking To The Sidelines, The Brand Power of Coaches Has Never Been Stronger
Those Leaders Remain An Underused, But Growing Asset To Consider In Campaigns
August 18, 2020
August 18, 2020
During a Pandemic, NASCAR and Its Partners Keep Speeding Ahead
By listening to partners, adapting to societal changes, and working collectively, the circuit has grown relevancy and engagement while others were in idle
August 9, 2020
August 10, 2020
With The NBA Away, NBA 2K Continued To Play
While esports engagement did not grow as massively as some anticipated during the pandemic so far, the NBA's "fourth league" continued to innovate
July 28, 2020
July 28, 2020
The Last Dance, New Light
As the series moves to Netflix, we try to reimagine the value it would have today with the tools we now have
July 16, 2020
July 17, 2020
Welcome to the New MVP
June 22, 2020
June 22, 2020
Teams, Sponsors Shift Gears as Live Racing Resumes
June 12, 2020
June 8, 2020
Match Plays With New Regulations
June 12, 2020
May 22, 2020