May 19, 2022
|
6
min read
Not Your Normal Day at the Track
Millions Follow the 2022 Kentucky Derby on Television, Social
Read Article
March 31, 2022
|
3
min read
Beijing 2022 Attracts Niche Audiences
Shaun White, Super Bowl Effect Spike Interest
Read Report
September 17, 2021
|
5
min read
Placing a Premium on Partnership
Insights & Comparative Analysis
Read Use case
April 8, 2022
|
5
min read
Transparency to Trust
MVP’s Methodology
Read Article

Featured Articles

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May 18, 2022
|
5
min read
Championship Contenders Emerge
Conference Semifinalists Create 1.69B Social Impressions During NBA Playoffs’ Second Round
NBA
Social Media
May 13, 2022
|
6
min read
Building for the Future
2022 NFL Draft Draws 31.9 Million Television Viewers
Broadcast
NFL
Social Media
May 12, 2022
|
5
min read
The Boys of Summer Are Back
MLB Averages 1.14M Viewers for Nationally-Televised Games During Opening Month
MLB
Broadcast
May 4, 2022
|
6
min read
Ratcheting Up the Intensity
NBA Teams Bolster Average Social Post Value by 39.3% During Postseason’s Opening Round
NBA
Social Media
April 29, 2022
|
5
min read
Setting Lord Stanley’s Social Stage
NHL Contenders Generated $118.9M in Post Value During Regular Season
NHL
Social Media
April 27, 2022
|
5
min read
All Eyes on Augusta
Opening Rounds Create 7% Masters Viewership Spike
Broadcast
PGA
Social Media
April 20, 2022
|
5
min read
Global Series Drives Domestic Interest
Formula 1 Averages 1.12 Million U.S. Viewers to Open 2022 Campaign
Broadcast
Social Media
F1
April 18, 2022
|
5
min read
Soccer in the States Is Blossoming
Newest MLS Teams Boast More Than 60% Growth on Social
MLS
Social Media
April 15, 2022
|
5
min read
NBA Contenders Strive for Championship Content
Playoff Teams Generate $375.6M in Post Value During Regular Season
NBA
Social Media
April 7, 2022
|
5
min read
Birds of Prey Rule College Basketball
Social Values Soar for Gamecocks, Jayhawks
NCAA
Social Media
April 1, 2022
|
6
min read
The Cream Always Rises
College Basketball Stalwarts Shine Ahead of Final Fours
Social Media
NCAA
March 24, 2022
|
7
min read
The Ball Is Tipped
Gonzaga Men, Michigan Women Make Significant Social Impressions
Social Media
NCAA

Our Reports

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March 31, 2022
|
3
min read
Beijing 2022 Attracts Niche Audiences
Shaun White, Super Bowl Effect Spike Interest
March 22, 2022
|
3
min read
Super Bowl Moments Amplify League Partners
Broadcast, Social Coverage Provide Unparalleled Exposure
November 11, 2021
|
2
min read
Olympic Success Grows Athletes’ Brands
Winning Medals Boosts Social Media Profiles, Value
April 27, 2021
|
8
min read
March Madness Upset Report
Viewership Analysis Of The Round Of 64
March 9, 2021
|
3
min read
Knitting Together Brand Success
One Day In The Exposure Of NBA Patch Success
March 2, 2021
|
2
min read
Minute-To-Minute Super Bowl LV Trends
The Value Of Data Accuracy For The Big Game
January 27, 2021
|
2
min read
A Look At Those Who Pivoted And Scored In 2020
Brand, Team Success With Engagement In A Year Like No Other
December 16, 2020
|
4
min read
Covering The Stands Didn’t Cost Value
How Tarps Have Helped Find New Wins For NFL Brands
November 30, 2020
|
5
min read
COVID-19 Impact Analysis
In order to assess the impact that COVID-19 has had on the U.S. sports industry, MVP valuated social performance by league.
November 18, 2020
|
3
min read
Crossing Over
Lessons Learned From ESL On Brand Engagement And ROI
October 23, 2020
|
min read
League of Legends
Analysis Of The 2019 World Championship
September 1, 2020
|
3
min read
NFL Season Sponsorship Preview
As We Head Towards Kickoff, Things To Watch For This NFL season...
August 21, 2020
|
1
min read
NBA Bubble Valuation Methodology

Product Features

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April 8, 2022
|
5
min read
Transparency to Trust
MVP’s Methodology
August 5, 2021
|
4
min read
MVP Frames Per Second
The Value Of 30 Frames Per Second
May 19, 2021
|
3
min read
MVP Logo Detection
How It Works And Why It Matters
April 5, 2021
|
3
min read
MVP Launches Innovative New Platform
To Modernize Omnichannel Measurement And Valuation
January 26, 2021
|
2
min read
MVP Reimagines Broadcast Measurement With Integration Of TiVo Data
MVP And Tivo Partnership Announcement
June 22, 2020
|
3
min read
Welcome to the New MVP

Use Cases

Leveling Up with Twitch & Co.
League of Legends Championship Series
Asset Assessment, Comparative Analysis & Data Processing
Making Measurement the Main Event
Coachella Music & Arts Festival
Experiential
Micro Influence Macro Effect
5,000+ Global Micro Influencers
Insights & Asset Assessment
Placing a Premium on Partnership
NBA, NFL, NHL, MLB & NASCAR
Insights & Comparative Analysis

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