MVP insights

June 6, 2023
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6
min read
NFL Partners Must Play Their Cards Right on Draft Night
MVP Tracks Social, Broadcast Performances During Three-Day KC Showcase
Read Article
October 18, 2022
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6
min read
Reviewing the NBA's Regional Relevance
Explore Broadcast and Social Media Partnership Metrics From the 2021-2022 Regular Season
Read Report
September 17, 2021
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5
min read
Placing a Premium on Partnership
Insights & Comparative Analysis
Read Use case
April 8, 2022
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5
min read
Transparency to Trust
MVP’s Methodology
Read Article
May 18, 2023
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5
min read
Breaking Down the NBA Broadcast Competition
Turner’s Studio Shows, Game Broadcasts Edge ESPN’s First-Round Viewership
April 25, 2023
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6
min read
Formula 1 Steers Value Generation
Teams, Drivers Collectively Amass $15.9M in Brand Value Through Three Races
April 14, 2023
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6
min read
March Madness Demonstrates Narrowing Gender Gap
Women’s NCAA Championship Viewership Increases By 95.2% YoY
March 31, 2023
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5
min read
NCAA Readies for Texas Two-Step
Sweet 16 Teams Generate $3.84M in Post Value During Tournaments’ Second Week
March 30, 2023
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5
min read
Play Ball!
MLB Teams Collectively Generated $23.6M in Post Value During Spring Training
March 23, 2023
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6
min read
Sweetening the Social Pot
Men’s, Women’s NCAA Tournament Teams Generate $7.07M in Post Value on Opening Weekend
March 16, 2023
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5
min read
Make Way for Madness
Major Men’s Basketball Conference Tournament Semifinalists Generate $3M in Post Value
March 13, 2023
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6
min read
Aligning the Stars
February’s Trio of All-Star Games Draw 16.1 Million Viewers
March 9, 2023
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5
min read
Campus Tours for College Sports
College GameDay Averages 1.31 Million Viewers For Opening 2023 Basketball Broadcasts
March 3, 2023
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5
min read
Green Flag Waves on NASCAR Season
2023 Daytona 500 Attracts TV Audience of 8.77 Million
February 28, 2023
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5
min read
Melbourne Court Proceedings Open Grand Slam Season
Australian Open Singles Finals Attract 4.82 Million U.S. Viewers
February 23, 2023
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5
min read
Growing the Beautiful Game
MLS Franchises Increased Social Engagements by 18% in 2022
April 8, 2022
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5
min read
Transparency to Trust
MVP’s Methodology
August 5, 2021
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4
min read
MVP Frames Per Second
The Value Of 30 Frames Per Second
May 19, 2021
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3
min read
MVP Logo Detection
How It Works And Why It Matters
April 5, 2021
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3
min read
MVP Launches Innovative New Platform
To Modernize Omnichannel Measurement And Valuation
January 26, 2021
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2
min read
MVP Reimagines Broadcast Measurement With Integration Of TiVo Data
MVP And Tivo Partnership Announcement
June 22, 2020
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3
min read
Welcome to the New MVP
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Asset Assessment, Comparative Analysis & Data Processing
Making Measurement the Main Event
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5,000+ Global Micro Influencers
Insights & Asset Assessment
Placing a Premium on Partnership
NBA, NFL, NHL, MLB & NASCAR
Insights & Comparative Analysis

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