MVP insights

November 22, 2022
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6
min read
Baseball in November
2022 Fall Classic Draws 80.37 Million Total Household Viewers
Read Article
October 18, 2022
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6
min read
Reviewing the NBA's Regional Relevance
Explore Broadcast and Social Media Partnership Metrics From the 2021-2022 Regular Season
Read Report
September 17, 2021
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5
min read
Placing a Premium on Partnership
Insights & Comparative Analysis
Read Use case
April 8, 2022
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5
min read
Transparency to Trust
MVP’s Methodology
Read Article

Featured Articles

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November 16, 2022
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5
min read
NFL Maintains a Monopoly on Sundays
Television Audiences Total 733 Million Through Week 8
Broadcast
NFL
November 4, 2022
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5
min read
NBA Courts Are Back in Session
ESPN, TNT Broadcasts Average 1.87M Viewers in Season’s Opening Week
Broadcast
NBA
October 27, 2022
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6
min read
MLB’s New Playoff Format Elevates Social Interest
Postseason Teams Collectively Earn 44.9M Engagements Through League Championship Series
MLB
Social Media
October 20, 2022
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5
min read
Sin City Turns Into Title Town
Las Vegas Aces, Connecticut Sun Draw 5.41M Viewers for 2022 WNBA Finals
Broadcast
Social Media
WNBA
October 11, 2022
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5
min read
Fresh Ice and Novel Branding Opportunities
NHL Introduces DEDs, Jersey Patches for 2022-2023 Season
Broadcast
NHL
Social Media
October 7, 2022
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5
min read
Rounding the Bases Before a Wild Weekend
MLB Postseason Teams Earned 281.4M Engagements During 2022 Regular Season
MLB
Social Media
September 29, 2022
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5
min read
Primetime Tennis in the City That Never Sleeps
Nightly US Open Broadcasts Collectively Draw 33.7 Million Viewers
Broadcast
Tennis
Social Media
September 20, 2022
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4
min read
College Football is Back in Session
Notre Dame, Ohio State Draw 12.83M TV Viewers to Headline Week One
Broadcast
College Football
September 13, 2022
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6
min read
Pitch Stars Just Kicking It
MLS All-Star Game Boosts English-Language TV Audience by 3.31x YoY
Broadcast
MLS
Social Media
September 8, 2022
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5
min read
Assessing the NASCAR Playoffs Field
Postseason Racers Collectively Generate $12M in Post Value During 2022 Regular Season
NASCAR
Social Media
Sponsorship Valuation
August 25, 2022
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6
min read
Racing As One
Formula 1 Teams Collectively Generate $259.9M in Post Value Through 13 Grands Prix
F1
Social Media
Sponsorship Valuation
August 18, 2022
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5
min read
Las Vegas Holds Court for NBA Summer League
Two-Week Showcase Attracts 17.9 Million Viewers on ESPN Networks, NBATV
Broadcast
Social Media
Sponsorship Valuation

Our Reports

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October 18, 2022
October 18, 2022
|
6
min read
Reviewing the NBA's Regional Relevance
Explore Broadcast and Social Media Partnership Metrics From the 2021-2022 Regular Season
August 26, 2022
August 26, 2022
|
6
min read
Examining the Grid
NASCAR, F1 Fans Demonstrate Contrasting TV Viewership Habits
July 6, 2022
July 6, 2022
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3
min read
NFL Partners Experience Year-Round Exposure
Football Fans Devour Content from Preseason Through the Draft
June 1, 2022
June 15, 2020
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3
min read
The Match Provides Charitable Distraction
Crossover Appeal Delivers Millions in Value
March 31, 2022
March 31, 2022
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3
min read
Beijing 2022 Attracts Niche Audiences
Shaun White, Super Bowl Effect Spike Interest
March 22, 2022
March 22, 2022
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3
min read
Super Bowl Moments Amplify League Partners
Broadcast, Social Coverage Provide Unparalleled Exposure
November 11, 2021
October 4, 2021
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2
min read
Olympic Success Grows Athletes’ Brands
Winning Medals Boosts Social Media Profiles, Value
April 27, 2021
April 27, 2021
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8
min read
March Madness Upset Report
Viewership Analysis Of The Round Of 64
March 9, 2021
March 11, 2021
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3
min read
Knitting Together Brand Success
One Day In The Exposure Of NBA Patch Success
March 2, 2021
March 2, 2021
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2
min read
Minute-To-Minute Super Bowl LV Trends
The Value Of Data Accuracy For The Big Game
January 27, 2021
January 28, 2021
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2
min read
A Look At Those Who Pivoted And Scored In 2020
Brand, Team Success With Engagement In A Year Like No Other
December 16, 2020
December 16, 2020
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4
min read
Covering The Stands Didn’t Cost Value
How Tarps Have Helped Find New Wins For NFL Brands
November 30, 2020
November 30, 2020
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5
min read
COVID-19 Impact Analysis
In order to assess the impact that COVID-19 has had on the U.S. sports industry, MVP valuated social performance by league.
November 18, 2020
November 18, 2020
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3
min read
Crossing Over
Lessons Learned From ESL On Brand Engagement And ROI
October 23, 2020
October 23, 2020
|
min read
League of Legends
Analysis Of The 2019 World Championship
September 1, 2020
September 2, 2020
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3
min read
NFL Season Sponsorship Preview
As We Head Towards Kickoff, Things To Watch For This NFL season...
August 21, 2020
August 25, 2020
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1
min read
NBA Bubble Valuation Methodology

Product Features

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April 8, 2022
|
5
min read
Transparency to Trust
MVP’s Methodology
August 5, 2021
|
4
min read
MVP Frames Per Second
The Value Of 30 Frames Per Second
May 19, 2021
|
3
min read
MVP Logo Detection
How It Works And Why It Matters
April 5, 2021
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3
min read
MVP Launches Innovative New Platform
To Modernize Omnichannel Measurement And Valuation
January 26, 2021
|
2
min read
MVP Reimagines Broadcast Measurement With Integration Of TiVo Data
MVP And Tivo Partnership Announcement
June 22, 2020
|
3
min read
Welcome to the New MVP

Use Cases

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League of Legends Championship Series
Asset Assessment, Comparative Analysis & Data Processing
Making Measurement the Main Event
Coachella Music & Arts Festival
Experiential
Micro Influence Macro Effect
5,000+ Global Micro Influencers
Insights & Asset Assessment
Placing a Premium on Partnership
NBA, NFL, NHL, MLB & NASCAR
Insights & Comparative Analysis

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