Sponsorship Valuation

NFL Partners Must Play Their Cards Right on Draft Night
MVP Tracks Social, Broadcast Performances During Three-Day KC Showcase
June 6, 2023
June 6, 2023
Formula 1 Steers Value Generation
Teams, Drivers Collectively Amass $15.9M in Brand Value Through Three Races
April 25, 2023
April 27, 2023
Fresh Ice and Novel Branding Opportunities
NHL Introduces DEDs, Jersey Patches for 2022-2023 Season
October 11, 2022
October 11, 2022
Pitch Stars Just Kicking It
MLS All-Star Game Boosts English-Language TV Audience by 3.31x YoY
September 13, 2022
September 14, 2022
Assessing the NASCAR Playoffs Field
Postseason Racers Collectively Generate $12M in Post Value During 2022 Regular Season
September 8, 2022
September 8, 2022
Racing As One
Formula 1 Teams Collectively Generate $259.9M in Post Value Through 13 Grands Prix
August 25, 2022
August 25, 2022
Las Vegas Holds Court for NBA Summer League
Two-Week Showcase Attracts 17.9 Million Viewers on ESPN Networks, NBATV
August 18, 2022
August 18, 2022
Clarifying the NBA Playoffs Value Picture
Five Highest-Earning Sponsors Surpass $200M in Total Brand Value During 2022 Postseason
August 17, 2022
August 19, 2022
NBA Postseason Broadcasts Boost Brands
Playoff Telecasts Create $207.1M in Value for Official NBA Partners
August 16, 2022
August 17, 2022
NBA Partners Prosper on Social During 2022 Playoffs
Postseason Social Content Generates $54.9M in Brand Value for Presenting Partners
August 15, 2022
August 16, 2022
A SoCal Midsummer Classic
MLB All-Star Game in Los Angeles Attracts Nearly 8 Million TV Viewers
August 10, 2022
August 12, 2022
Stanley Cup Final Broadcasts Were Power Plays for NHL Sponsors
Adidas, Discover Among Top Brand Value Earners
August 4, 2022
August 4, 2022
WNBA’s Best Flash Brilliance in Chi-Town
AT&T Parlays All-Star Game Partnership Into $584,333 Worth of Brand Value
August 3, 2022
August 3, 2022
NFL Partners Experience Year-Round Exposure
Football Fans Devour Content from Preseason Through the Draft
July 6, 2022
August 4, 2022
Racing From the Brickyard to the Queen City
2022 Indianapolis 500, Coca-Cola 600 Combine for 11.7 Million Viewers
June 9, 2022
June 23, 2022
Super Bowl Moments Amplify League Partners
Broadcast, Social Coverage Provide Unparalleled Exposure
March 22, 2022
September 14, 2022
All-Star Affairs Attract Varying Audiences
Comparing Last Month’s NBA, NFL, and NHL Showcases
March 15, 2022
June 23, 2022
Sunday Night Spells Success
SNF on NBC Attracts 19M Viewers Per Game in 2021
February 24, 2022
June 23, 2022
College Football Playoff Crowns New Top Dawg
Total of 20.92 Million Tune In to Watch UGA, Alabama
January 27, 2022
June 23, 2022
Brands Prosper as NFL Hits Stride
Season’s Second Quarter Provides Surge of Exposure
December 22, 2021
June 23, 2022
Taking Back Sunday
2021 NFL Season Represents Return to Normalcy
November 18, 2021
June 23, 2022
The NHL Aims To Ride 2021’s Momentum Into the New Season
NHL Metrics Help Reaffirm Fans Are Cup Crazy
July 20, 2021
June 23, 2022
Tennis In 2021
Veteran Star Power Drives Results
August 3, 2021
June 23, 2022
MVP Logo Detection
How It Works And Why It Matters
May 19, 2021
June 23, 2022
Diving Deep: How Teams And Brands Showed Up To This Year's Draft
NFL Draft And Social Brand Performance
May 12, 2021
June 29, 2022
A Look At Those Who Pivoted And Scored In 2020
Brand, Team Success With Engagement In A Year Like No Other
January 27, 2021
July 26, 2022
AB InBev Plays The Sponsorship Field
A Look At How The Massive Brand Is Adapting In Challenging Times
October 13, 2020
June 23, 2022
New Challenges, New Brands
Consumers Changing Needs Create New Engagement Opportunities
September 29, 2020
June 23, 2022
Big Buildings, Big Questions
It’s Quiet Uptown…Or Downtown…Or Almost Anywhere There Is A Large Venue
September 21, 2020
June 23, 2022
NFL Season Sponsorship Preview
As We Head Towards Kickoff, Things To Watch For This NFL season...
September 1, 2020
July 26, 2022
Patching It Together
Is It Time To Sell The Most Valued Real Estate In North American Sport? We Broke It Down
August 31, 2020
June 23, 2022
Welcome to the New MVP
June 22, 2020
June 23, 2022
The Match Provides Charitable Distraction
Crossover Appeal Delivers Millions in Value
June 1, 2022
August 10, 2022