Contact Us
Let's have a call to understand your measurement goals.
Take a look at our product and methodology with a demo.
Align our products and services to your needs in a tailored package.
Brand, Team Success With Engagement In A Year Like No Other
Anlayses of
It was a year like no other, that 2020, but as we look forward to what lies ahead in 2021, it is important to see who, and where, sports pivoted to succeed in its most challenging of times. What were the lessons learned, and which companies, and teams, saw opportunity and seized it, because much of that pivoting will be creating the roadmap to success for all going forward.
Accessible below is our deep dive into social data 2020; which brands hit it well, what teams found their engagement sweet spot, and why. We think it says volumes about who did the most in terms of listening to the audience, leaning forward and finding ways to get stuff done.
While some of the names may be familiar, some of their placement may be surprising. Take a look, and by the way, keep your eye on Michelob Ultra, a challenger brand which worked with the NBPA and the NBA to earn a big spot amongst its peers, as well as Kia, which took a cue from all going on in cause and inserted itself into a larger narrative than just selling cars, also with the NBA. Sentiment and connections to fans through social media are what drove engagement for a lot of brands in sports in a year of “Bubbles” and “Wubbles.”
Some other things to look for:
Top 10 Brands:
Let's have a call to understand your measurement goals.
Take a look at our product and methodology with a demo.
Align our products and services to your needs in a tailored package.
As the leader in social media analytics for the sponsorship industry, MVP's platform delivers comprehensive and insightful analytics required to measure your sponsorship performance on social. Our 2020 Rankings evaluated the social media performance of the top brands, teams, and leagues over the course of the year in sports. The data delivered as a Dynamic Report. This new view provides a user-friendly framework for storytelling and visualization.