Measure What Matters
Our software solutions accurately measure the value of your partnerships and activations, allowing you to compare and contextualize your investments with the most precise and transparent data in the industry.
Take A Break From Commercials
Non-commercial content represents 77% of the Live Event Window, so why is everyone focused on the 23% to which nobody devotes attention? Measure what matters most.
Your preferred event data, taken from 3.2 million households across 210 DMAs, displayed in our easy-to-read dashboard.
Simplify sponsorship valuation metrics and sort by top earner, brand and asset placement, or event.
AI powered brand detection occurs at 30 frames per second, ensuring no logo is left behind.
The Future Of Broadcast
AI-powered logo and placement detection for streamed events, providing comprehensive sponsorship valuation.
Custom logo placements require custom reporting, and as Twitch’s preferred measurement partner, we guarantee confidence in your data.
Monitor OTT metrics in platform alongside live TV viewership to report on a holistic view of your data.
YouTube metrics are an imperative part of digital data, so we scan any videos that you pre select and provide you with accurate insights and brand valuation.
Your Partnership with MVP
Our team of industry and functional experts work together as one to support our customers through success planning, strategic enablement and onboarding, reporting solutions, and ongoing support. Chances are, they have been in your shoes.
Our Strategic Customer Success Managers are directly assigned to a portfolio of customers with the primary objective of ensuring we are working toward your desired business impact and outcomes. The team brings decades of combined industry experience working for and directly with properties, rights holders, agencies and brands.
Our Enablement team guides you through the onboarding process with resources and support for the initial product configuration and on-demand education materials. We work with our customers to identify use cases that are most important and ensure product users are well informed of relevant features and best practices for optimal usage.
Our Insights Analysts are experts in data analysis who will help convey your story of sponsorship in a digestible, report-based format. Based on our portfolio of standard report frameworks, the team utilizes its findings to highlight actionable insights related to your sponsorships but can also tailor report data and formats based on your unique needs.
Our Customer Support team is quick to address any changes in your data such as entities, social media channels, broadcast events, or partnership updates to ensure the MVP platform is up-to-date. The team also provides ongoing support for any technical issues encountered when using the MVP platform.
Delivering Value From Analyst to Executive
Our dynamic reporting makes data digestible, contextual and distributable, helping bridge the communication gap that prevents insights from turning into action.
Let's have a call to understand your measurement goals.
Take a look at our product and methodology with a demo.
Align our products and services to your needs in a tailored package.