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Live sports accounted for 94 of the 100 most viewed telecasts in 2021. MVP specializes in measuring the value of visible assets within the live event window to analyze the impact of integrated brand exposure when the audience's attention is at its highest.
Global brands invest more than $100 billion in sponsorships annually, and the demand for visible assets, rights and integrated brand experiences has never been higher.
The Power of Omnichannel
Our software and data is the most complete media measurement in the industry, empowering you to quantify, contextualize, and communicate the value of your partnerships, activations, and audience.our solutions