Measure What Matters

Our software solutions accurately measure the value of your partnerships and activations, allowing you to compare and contextualize your investments with the most precise and transparent data in the industry.

Broadcast measurement

Take A Break From Commercials

Non-commercial content represents 77% of the Live Event Window, so why is everyone focused on the 23% to which nobody devotes attention? Measure what matters most.


Your preferred event data, taken from 3.2 million households across 210 DMAs, displayed in our easy-to-read dashboard.

Simplify sponsorship valuation metrics and sort by top earner, brand and asset placement, or event.

AI powered brand detection occurs at 30 frames per second, ensuring no logo is left behind.

Social measurement

Value At Your Fingertips

Media coverage, highlights, content from leagues, teams, players, partners and fans. Monitor the second wave of value that social provides with a platform built for scale.


A one-stop-shop for the metrics that matter, our Entities page is easily-accessible for research and quick comparisons.

Filter, rank, and sort through granular level data, or breeze through a bird’s-eye view of preferred metrics and content.

Social media metrics provide transparency for measurement, benchmarking, and reporting to understand the value for each brand, keyword, and hashtag down to the post level.

Streaming measurement

The Future Of Broadcast

AI-powered logo and placement detection for streamed events, providing comprehensive sponsorship valuation.

Long-Form Video

Custom logo placements require custom reporting, and as Twitch’s preferred measurement partner, we guarantee confidence in your data.

Monitor OTT metrics in platform alongside live TV viewership to report on a holistic view of your data.

YouTube metrics are an imperative part of digital data, so we scan any videos that you pre select and provide you with accurate insights and brand valuation.

Customer Success

Your Partnership with MVP

Our team of industry and functional experts work together as one to support our customers through success planning, strategic enablement and onboarding, reporting solutions, and ongoing support. Chances are, they have been in your shoes.

Success Planning

Our Strategic Customer Success Managers are directly assigned to a portfolio of customers with the primary objective of ensuring we are working toward your desired business impact and outcomes. The team brings decades of combined industry experience working for and directly with properties, rights holders, agencies and brands.

Strategic enablement

Our Enablement team guides you through the onboarding process with resources and support for the initial product configuration and on-demand education materials. We work with our customers to identify use cases that are most important and ensure product users are well informed of relevant features and best practices for optimal usage.

Reporting Solutions

Our Insights Analysts are experts in data analysis who will help convey your story of sponsorship in a digestible, report-based format. Based on our portfolio of standard report frameworks, the team utilizes its findings to highlight actionable insights related to your sponsorships but can also tailor report data and formats based on your unique needs.

Customer Support

Our Customer Support team is quick to address any changes in your data such as entities, social media channels, broadcast events, or partnership updates to ensure the MVP platform is up-to-date. The team also provides ongoing support for any technical issues encountered when using the MVP platform.

Dynamic reporting

Delivering Value From Analyst to Executive

Our dynamic reporting makes data digestible, contextual and distributable, helping bridge the communication gap that prevents insights from turning into action.

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What to Expect

Let's have a call to understand your measurement goals.

Take a look at our product and methodology with a demo.

Align our products and services to your needs in a tailored package.

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