Who We Are

Our mission is to build a transparent, modern system of measurement that transforms the business of sports & entertainment.


Our clients represent some of the most strategic, data-driven organizations in the world. We're proud to support leading brands, agencies and properties in their pursuit to transform the industry.



linkedin logo
Brian Foley
Chief Executive Officer
linkedin logo
Joseph Rodriguez
Chief Revenue Officer
linkedin logo
Shawn Arseneau
Chief Technology Officer
linkedin logo
Melissa Randall
VP of Customer Success
linkedin logo
Brandon Nutting
VP of Data Science & Innovation
linkedin logo
Beth Staebell
VP of Finance
linkedin logo
Meredith Butterfield
VP of Product Management
linkedin logo
Eddie Ciminelli
VP of Strategic Accounts

Contact Us

What to Expect

Let's have a call to understand your measurement goals.

Take a look at our product and methodology with a demo.

Align our products and services to your needs in a tailored package.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.