NHL

Aligning the Stars
February’s Trio of All-Star Games Draw 16.1 Million Viewers
March 13, 2023
March 13, 2023
Fresh Ice and Novel Branding Opportunities
NHL Introduces DEDs, Jersey Patches for 2022-2023 Season
October 11, 2022
October 11, 2022
Stanley Cup Final Broadcasts Were Power Plays for NHL Sponsors
Adidas, Discover Among Top Brand Value Earners
August 4, 2022
August 4, 2022
Net Front Presence on Social
Playoff Teams Generate Earn 34.1M Engagements Through Two Rounds
June 6, 2022
June 23, 2022
Setting Lord Stanley’s Social Stage
NHL Contenders Generated $118.9M in Post Value During Regular Season
April 29, 2022
June 23, 2022
All-Star Affairs Attract Varying Audiences
Comparing Last Month’s NBA, NFL, and NHL Showcases
March 15, 2022
June 23, 2022
2021 Social Valuation Rankings
Examining the Top Brands and Partners Across U.S. Leagues
January 18, 2022
June 23, 2022
Hockey Fans Follow Puck to New Network
NHL Returns to ESPN to Start 2021-2022 Season
November 4, 2021
June 23, 2022
The NHL Aims To Ride 2021’s Momentum Into the New Season
NHL Metrics Help Reaffirm Fans Are Cup Crazy
July 20, 2021
June 23, 2022
NHL Invests In Prime Real Estate
The League Uses Its Collective Heads, Literally To Bring Brands ROI
March 16, 2021
June 23, 2022
COVID-19 Impact Analysis
In order to assess the impact that COVID-19 has had on the U.S. sports industry, MVP valuated social performance by league.
November 30, 2020
July 26, 2022
Best Practices: NHL Virtual Advertising
March 10, 2025
March 11, 2025