From September until February, the NFL commands fan attention every Thursday through Monday evening. In addition to watching the action on the field, viewers witness a plethora of partnership branding placed throughout stadiums during game broadcasts. MVP's technology accurately detects and values these assets, including upper-level rotational signage, sideline equipment, and video boards for every contest.
With the understanding that sponsorship values are not limited to logos, we used an asset-first approach to compile our latest report, revealing which placements promise maximum investment returns during the regular season, postseason, and Super Bowl.
Our predictive methodology enables brands to strategically plan their sponsorship spend for the upcoming 2023 NFL season based on various stadium configurations, game scenarios, and team appeal.
MVP’s patented asset-first technology enables us to capture and evaluate full sponsorship creative from team and league partners beyond just logos. Our software’s ability to recognize and ingest brand assets as a whole results in complete valuation figures that help better define sponsors’ return on investments and allow the NFL and its teams to highlight how and when their partners experience visibility during the course of a game. Review our analysis for a sample of what our data can showcase and then connect with us for a broader demo to help you measure what matters most to your organization.
