Our logo is the simplest, most immediate and recognizable representation of our brand. The logo is composed of one basic element: the M symbol.
The unique M symbol and custom wordmark shows our confidence and approachable personality. When we use our logo correctly, we reinforce our commitment to strengthening our brand.
Note: Our logo is a valuable asset and care must be taken to ensure correct application in every instance. Please follow the guidelines within this document as they are provided. Following these guidelines will help to reinforce our brand by providing consistent representation wherever our logo appears.
Note: The smoke-white and charcoal-blue full-color logo configuration are set as the core logos. These color lock-up should be used for all applications corresponding to their respective background combinations.
The MVP Stand Alone Mark is the first choice for use in development of all kinds of items. Decisions on whether to use the stacked or horizontal version should be based on careful consideration of the characteristics of the item being developed for marketing communications, limitations on display space, and relationship to other display information.
The stacked MVP Mark & Logotype use is permitted for special scenarios where the MVP brand isn’t clearly showcased and isn’t already making use of the MVP Mark. Please contact the Marketing department for approval and/or questions.
For examples of improper use of the MVP Mark & Mark and logotype see the Incorrect
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When using the MVP Mark & Logotype, and the MVP Mark, the exclusion zone must always be respected. The exclusion zone is an area established around the MVP Mark & Logotype, and around the MVP Mark, to enhance their integrity and visibility by preventing the intrusion of any other display information. Take careful precautions to ensure that no other elements intrude into the exclusion zone.
The standard exclusion zone is preferred for use in all types of development.
For improper application of exclusion zones, see the Incorrect Applications pages.
Sizing: When using the M Mark, be mindful of its size and legibility.
Must be used at a size no smaller than 0.5 inches high.
Maximum: There is no maximum restriction when enlarging the M Mark. Typically this would be reserved for special projects.
The examples at left show incorrect applications of the MVP Mark & Logotype.
The MVP Mark & Logotype is comprised of two registered trademark elements (MVP Mark and MVP Logotype) that are used to express the essence of the MVP brand identity. Changes to the form or grouping of the elements could lead to the loss of legal protections for the trademarks. In addition, improper usage like that shown in the examples will not help to build the desired MVP brand image.
Incorrect applications can appear in any number of different types of items. Take special care to review all items for incorrect applications, and correct any problems immediately.
When reproducing the MVP Mark & Logotype, or the MVP Mark, always use the approved digital artwork provided with this Standard and observe the rules for usage to ensure proper reproduction.
Deformation
Font Change
Color Change
Proportions Change
Busy Backgrounds
Pattern Usage
The typography shown here is recommended for use in items for communications and is intended to ensure visual harmony with the MVP Mark & Logotype, and MVP Mark.
From stationery to sales promotions, advertising campaigns, the products themselves, packages, and other items, the recommended typography shown at right should be used whenever MVP brand content is expressed in the Western alphabet.
Public Sans can be used in three different weights; Thin, Regular and Bold as this weights are different enough to be used together.
Frank Ruhl Libre can be used in three different weights; Regular, Bold and Black. Use is reserved for headline treatments only.
Note: Public Sans is our go-to font and should be used on sub-heads, body copy, paragraphs, stats, etc. In other words, use it for everything but headlines.
Frank Ruhl Libre usage is reserved for headlines only.
Note: Use of Frank Ruhl Libre symbols and numbers is acceptable.
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Public Sans Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Public Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Public Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Frank Ruhl Libre Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Frank Ruhl Libre Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Consistent use of MVP Charcoal Blue helps build a singular identity for the MVP brand.
MVP brand colors are Charcoal Blue and Smoke white both of which are used on the MVP Logotype.
Approximate Color for Printing: Spot Color Charcoal Blue and Smoke White (specifically produced color) should be reprodcued in accordance with the color sample provided. The PANTONE spot color is specified as an approximate color. In cases where item characteristics or objectives make reproduciton difficult, make adjustments to ensure that your output is as close as possible to the color sample.
Approximate Color for Printing: Process Color The CMYK percentages are shown at right are your reference for 4-color process printing. Note, however, that the use of the designated percentages does not guarantee the results. The output may vary depending on paper and printing technology. Make adjustments to ensure that your output is as close as possible to the color sample.
Approximate Display Colors for Computer Monitors: RGB, Web the RGB and Web values shown at right are your reference for reproduction on a computer monitor. Color reproduction on a computer monitor can be affected by the viewing environment. Make adjustments as needed so that the color on the screen is as close as possible to the color sample.
Note: MVP Gold is and should always be an accent color. Use sparingly and with great care to ensure consistency.
RGB: 35/37/47
WEB: 23252F
CMYK: 78/71/56/64
PANTONE: 662 C
RGB: 244/244/244
WEB: F4F4F4
CMYK: 3/2/2/0
PANTONE: TBD
RGB: 192/178/131
WEB: C0B283
CMYK: 27/25/55/0
PANTONE: 4525 C
Product colors are intended to be used as complementary accents for graphics and visuals.
However, they should not to be utilized as a primary creative aspect.
We have created a library of icons related to MVP and the services we provide. Use icons sparingly and use your best judgment to incorporate icons that fit with the topic in play. Please contact MVP Marketing should you require access or the creation of a new icon that better fits your project.
Current iconography images can be found here:
Download Here
Note: This area remains work in progress as we move through the team needs. Please reach out to the marketing team if there is a need for new iconography.
Do not attempt to recreate or pull from google.
Key Grammar Notes:
- Title Case for Headlines
- No Contractions
- AP Style for Numbers (spell zero through nine; figures in the millions can begin with numerals)
- Millions and billions can be abbreviated in money figures (i.e. $9M) but not social metrics (i.e. 9 million impressions)
- A mix of first- and third-person POV is acceptable, but only use first-person when in instances such as: “Our platform,” and “We used MVP’s software”
- Avoid exclamation points
- Avoid ending sentences with prepositions
- Use curly quotation marks instead of straight quotation marks
- Words like esports that are typically lowercase should be capitalized at the beginning of sentences and in headlines
- Capitalize team names, brands, agencies, and unique MVP solutions (this does not include generic phrases like “social platform”)
- In all instances, use the Oxford comma
- When in doubt, reference AP style guide
Social Content Structure:
- Twitter: Concise, direct with focus on data
- Facebook: Softer language with appeal to emotion in lede sentence
- LinkedIn: Lead with data; complement opening with further data in a formal tone
- Instagram: Looser, conversational vernacular and a light message/storyline before highlighting data
Article Content Structure:
- Opening paragraph that clearly sets the stage and lends itself to slight editorializing to capture the reader’s attention while foreshadowing the rest of the content with a sensational data point
- Each paragraph should have an independent concentration, but they can be woven together with transitional closing lines
- Body paragraphs can lead with brief storyline introductions but should include data-heavy content throughout
- Closing paragraph ought to quickly recap the content and its main takeaways while also teasing future stories/potential trends
- Our approach is largely B2B, so articles should be relatively formal with a focus on brevity - Use copy to complement visuals but graphics should largely be able to stand alone
- On first reference, include team location and mascot (i.e. Boston Celtics); second reference can include only one or the other
- Acronyms may be used for leagues on first reference
- Scope of each evaluation (social/broadcast/streaming) and its parameters should be identified in opening paragraph
- Use AP style for dates and times
Email Content Structure:
- Follow the templates closely
- Use attention-grabbing data figures in subject line/headline
- Maintain formal tone, but a lighter approach can be used as a means of inviting the recipient to follow links to full article
- Make keywords and significant elements bold - Embed links in pictures as well as copy