We Value Brands
What We Do
Our software allows brands to have greater visibility and control over the performance of their partnership investments. Working brand-direct, or in lockstep with their agency partners, we make data accessible, digestible, and distributable so that investment value can be realized.
How We Do It
Assess the value of endorsements, inﬂuencers, sponsorships, and product seeding efforts.
Understand the composition and attributes of bottom-funnel audiences.
Contextual benchmarking of owned, earned, asset, and category social performance.
Optimize your internal analytics solution with clean, structured data.
Digital Data Collection
First party data collection via digital activations for segmentation analysis.
First party data collection via experiential activations.
Location-based data collection and anonymized behavioral analysis.
Campaign and evergreen content performance analysis across omnichannel outlets.
Comprehensive and transparent valuation of branded and ancillary activations.