The Tables below showcase the Top 5 Countries, U.S States, & Cities that each respective teams' fanbase is located.
The chart below showcases both gender & age breakdowns across all three fanbases. On average, 50.6% of all three fanbases are below the age of 25.
The Cowboys, Raiders, & Lions fanbases all are predominantly female (73.2%). Looking specifically at females under the age of 25, they account for 38% of the total following for all three franchises.
Both a third of the Cowboys and Lions TikTok Followings are under the age of 21, while this drops to 19.4% for the Raiders.
While NFL Franchises are not allowed to monetize TikTok content currently, this does not prevent Ford from creating content targeted at the younger demographic on this platform.
Audience Quality Score is metric calculated based on numerous factors such as: engagement rate, quality audience ratio, & engagement authenticity.
Generators
Accounts which create more content than consume it.
Influencers
Accounts with Greater than 5,000 Followers
Consumers
Accounts which consume more content that create it.
Suspicious Accounts
Bot or Accounts with Automations
These three TikTok accounts on average have a 6.5x higher engagement rate than the average ER on Instagram.
With higher engagement rates on the platform, this creates a great opportunity for one-to-one engagements with young fans, who will become first-time car buyers down the line.
The chart to the right showcases the ethnic demographic breakdown for all three fanbases.
Hispanic followers account for 17.0% of the total following for the NFL's TikTok account. The Cowboys have the largest difference in share of following with +3.07% higher, but all three fanbases are above the NFL's share.
