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What’s New in MVP - April 2024

A suite of powerful new features and improvements to MVP, designed to streamline your workflow and boost your productivity

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April 11, 2022
April 29, 2024
 min read

Over the past 24 months, MVP has transformed its business to challenge the status quo in our space. While on the surface many vendors may look the same, MVP is a fundamentally differentiated offering, and one that has enabled us to position ourselves years ahead of our competitive set. Our unique and transparent approach to accurately measure the impact of sports partnerships will unlock an entirely new level of sponsorship measurement and valuation. That's why today we're excited to announce a major step in this differentiated offering in the form of a suite of powerful new features and improvements to the MVP platform, designed to streamline your workflow and boost your productivity. Thanks to valuable feedback from our community, we've rolled out a handful of important enhancements that will make your experience with MVP faster, more efficient, and more intuitive than ever before.

Effortless Date Range Filtering: Never waste time sifting through irrelevant data again. With our new pre-created filter sets based on dates, you can slice down your reports to the exact timeframe you need with just a few clicks.

Differentiate between a Rolling Range, a Fixed Start, and a Fixed Range with  our calendar redesign. The fixed start and the fixed range will offer popular time options by sport, which we pull in per sport.

Save and Share Reports: Recreating the same reports over and over is a thing of the past. Now you can save your customized reports for future reference and even share them with your team members, complete with any applied filters.

From the action bar in a report, selecting the share button will allow you to see the team members who currently have sharing access to that report and additional team members you can extend access to if the report is owned by you or you were given edit. If you are looking at a report that is shared with you without edit access you may only see the sharing status of that report.

Pin Your Primary Report: Stay focused on your most critical data by pinning your primary report, ensuring it's always front and center when you need it.

Refined Permissions: We've fine-tuned our permissions system to ensure you see only the information that's relevant to you, reducing noise and improving data accuracy.

Competitor Comparison: Gain invaluable insights into your market position by comparing your performance against your competitors with our new comparative analysis tools.

Enhanced Charts: Visualize your data with stunning clarity thanks to our improved chart aesthetics and capabilities.

Though the charts vary on Social and Broadcast tabs they both allow you to see the data presented concisely and provide the opportunity to filter the results to a more granular level. Refer to legends and labels accompanying each visualization to understand what each element represents. This includes units of measurement, categories, and any specific definitions. The interactive legend on the right allows you to manipulate the data to focus on subsets of the data of interest. There is a brush and base of the chart that will help you easily narrow down the date to zero in on any trend you might observe in the data.

Instant Access to Important Data: Hit the ground running with immediate access to the data that matters most, eliminating the need for complex project setup.

Want to stay updated with the latest in sponsorship measurement trends?

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These powerful new features are available today, so dive in and experience the productivity boost you've been waiting for. Login to your account to explore the latest upgrades and unlock the full potential of MVP.

Don't hesitate to reach out if you have any questions or need assistance getting started. We're here to support you every step of the way.

MVP takes pride in transparent methodology across the board, from post-level data on social media channels to omnichannel overall brand value. It is important to us that our clients understand it well enough to explain it.

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